Why Your Website Needs to Talk to Your CRM
80% of customers say the experience that a company provides is just as important as the products or services it offers.
Your Customer Relationship Management (CRM) system is only as good as the data it receives. Many organizations fail to integrate their website with their CRM because they don’t realize the benefits they could get from it. If your website isn’t talking to your CRM, you are missing out on extremely important data points that can improve your business in ways you’ve never imagined.
Automated integration between your website and your CRM translates into added value by providing seamless, real time information. Dead contact forms become a thing of the past. There’s no more questioning if data you’re receiving is accurate, or if a current marketing campaign is successful.
Marketing works best when the customer is at the center
To be able to effectively communicate with potential customers you need to understand who they are and what they need. Marketing works best when it puts the customer at the center of your business and focuses on improving their experience by delivering relevant offers and personalized services.
The more data you have on your customers, the easier it is to create a more complete profile. A key benefit of any CRM is the ability to generate the type of information on customers that determines their behavior and buying habits. Having a more reliable, consistent overview of your customers’ interactions with your business ensures you understand their wants and needs, and provides the ability to track your customer’s buying journey. A fully integrated system with Zoho CRM, SalesIQ, and MarketingHub can tell you everything about your customer’s interaction with your website, from first touch to conversion.
Integration provides a single, accurate record for each customer. Data is consolidated from multiple channels, whether that be sales, social media or customer service. This allows for optimization of the entire sales process from the initial customer inquiry and lead generation all the way through to feedback from customers.
A fully integrated system provides better analytics for better results
Zoho offers a complete suite of cloud-based software that can transform and streamline your business, saving time and maximizing your ROI. From customer service, to analytics to marketing, Zoho will reduce your administrative overhead and increase productivity. Less time spent on administrative tasks gives your employees more time to spend improving marketing outreach and sales performance.
CRM has consistently proven to be one of the technology solutions with the best ROI that a company can invest in. Zoho CRM is fully customizable, integrating with your existing website, allowing you to create a bespoke CRM solution that works best for your individual business. Advanced AI offers automation for every aspect of your business from team collaboration to communicating with customers to tracking performance metrics, allowing you to generate more leads, convert them to customers, and retain them longer.
Zoho SalesIQ provides online live chat, visitor tracking and advanced analytics in one platform. Advanced Analytics easily integrates with popular apps like Google Ads, helping you to better understand your customer actions and experience by analyzing their touchpoints. More accurate, actionable data leads to better customer profiles, which in turn leads to better-quality leads and higher sales conversion rates.
SalesIQ’s 75+ prebuilt reports and dashboards help you analyze Key Performance Indicators (KPIs) like website traffic sources, visitors’ geographic distribution, the average time spent on your website, shared responses, and more, allowing you to track your customers from first click to sale while accurately calculating the ROI of a page, blog, or landing page.
With MarketingHub, Zoho’s all-in-one marketing automation software you’ll be able to successfully manage all of your marketing activities across multiple channels in a single interface. This valuable real-time data drills down to allow you to pivot in real time on your digital advertising campaigns. For example, if you see huge ROI for Facebook Ads as opposed to LinkedIn ads, you’ll be able to put more focus on Facebook or improve your LinkedIn campaigns.
From lead generation to customer service, an integrated website is essential to delivering the best possible customer experience and maximizing your ROI at every step of the sales process. ion8 has an entire team of integration experts available to assess your current and future needs and implement any changes needed. Let ion8 improve your website usability, SEO and ROI on marketing campaigns with the right software solutions and expertise.
ion8 is a Zoho Advanced Partner with a team of experienced Zoho consultants and developers ready to help you transform the way you do business. To find out more about how ion8 can assist with your integration, contact us today.