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https://ion8.net/zoho-books-get-a-monthly-reckoning-with-simple-bank-reconciliations/

In large companies, there’s usually an accountant balancing the books and checking for discrepancies, but many small business owners manage their own bookkeeping. It can be a lot to keep track of, coupled with all of the other day-to-day responsibilities of running a business, so some owners let monthly…


https://ion8.net/what-is-quality-online-content/

If your business has a presence online, chances are very good that you’ve heard about the importance of having “quality content” on your website. Quality content can mean many things to many people, often creating confusion for business owners looking to get started on improving their web presence.

When…


https://ion8.net/using-longform-content-to-improve-your-websites-seo/

You may have heard that no one reads long articles online. It’s a common misconception and couldn’t be further from the truth. …


https://ion8.net/avoiding-vanity-metrics-how-to-properly-use-analytics-to-gauge-site-performance/

It can be exciting when your business is suddenly trending on social media or you get a bunch of visitors to your site. You have thousands of new followers and readers, and think that this will translate into increased sales. But, weeks later, it hasn’t — and you can’t…


https://ion8.net/why-the-most-popular-topics-arent-the-best-choice-to-blog-about-to-boost-seo/

Part of being an expert at something is not blindly following all of the other lemmings as they jump off of a cliff. This is an apt metaphor to use for “popular” topics in content marketing. …


https://ion8.net/marketing-automation-which-tool-is-best-for-my-business/

Marketing automation is a valuable tool that every company should consider adding to their arsenal, especially now when competition for customers is more fierce than ever before. …


https://ion8.net/the-importance-of-instagram/

Much has changed in the social media world since Instagram arrived on the scene a decade ago — the photo-centric platform went from being something of a cult favourite to being used by more than a billion people worldwide . …


https://ion8.net/future-proof-your-business-with-zoho-backtowork-free-for-the-rest-of-2020/

With no end to the current coronavirus pandemic in sight, it’s more important than ever for companies to ensure the safety and well-being of employees as workplaces start to reopen and staff return to the office. …


https://ion8.net/can-i-use-tiktok-and-snapchat-to-promote-my-business/

With social media being a primary driving force in advertising and brand awareness, and being popular with the young adults and kids in your household, you are probably wondering about how to use these platforms for your business. …


https://ion8.net/how-often-should-you-blog/

Original content is one of the best ways your company can stand out online. Blogs offer your business a unique way to address and solve the problems experienced by potential customers, and answer any pressing questions they may have. Blogs are an effective way to establish a brand’s personality…

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