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https://ion8.net/zoho-books-get-a-monthly-reckoning-with-simple-bank-reconciliations/

In large companies, there’s usually an accountant balancing the books and checking for discrepancies, but many small business owners manage their own bookkeeping. It can be a lot to keep track of, coupled with all of the other day-to-day responsibilities of running a business, so some owners let monthly bank reconciliations fall by the wayside. This is usually because they don’t know the benefits that taking the time to balance the books at month-end can have.

In a nutshell, bank reconciliation statements summarize all of your transactions and business activity, allowing you to ensure that all payments received have…


https://ion8.net/what-is-quality-online-content/

If your business has a presence online, chances are very good that you’ve heard about the importance of having “quality content” on your website. Quality content can mean many things to many people, often creating confusion for business owners looking to get started on improving their web presence.

When the term “quality content” is used, it generally refers to more than just using the right key phrases for SEO purposes. In order to meet the criteria of “quality content”, the copy on your website needs to be easily scannable by both readers and search engines, should speak to the…


https://ion8.net/using-longform-content-to-improve-your-websites-seo/

You may have heard that no one reads long articles online. It’s a common misconception and couldn’t be further from the truth. In fact, multiple studies have confirmed that longform pages of over 3000 words perform better in searches and result in drawing more targeted traffic relevant to your business.

With repeated research demonstrating a strong link between longer content copy length and its heightened performance in search results, why aren’t more businesses using this magic bullet for their search engine optimization (SEO)?

If you want to have a leg up on your competitors and increase your traffic significantly…


https://ion8.net/avoiding-vanity-metrics-how-to-properly-use-analytics-to-gauge-site-performance/

It can be exciting when your business is suddenly trending on social media or you get a bunch of visitors to your site. You have thousands of new followers and readers, and think that this will translate into increased sales. But, weeks later, it hasn’t — and you can’t determine why. This all boils down to an old saying — quality over quantity. “Vanity metrics” tend to focus on quantity, and unfortunately they are the ones that most business owners will consider to be important.

Vanity metrics are those analytics and statistics that look positive on paper but don’t…


https://ion8.net/why-the-most-popular-topics-arent-the-best-choice-to-blog-about-to-boost-seo/

Part of being an expert at something is not blindly following all of the other lemmings as they jump off of a cliff. This is an apt metaphor to use for “popular” topics in content marketing. Most search engine optimization (SEO) tools allow for topic research and return results based on what is currently popular, and content marketers dutifully populate their content calendars with these topics based on this research.

Recent statistics show that there are over 152 million blogs on the internet and a new blog post is published every 0.5 seconds. …


https://ion8.net/marketing-automation-which-tool-is-best-for-my-business/

Marketing automation is a valuable tool that every company should consider adding to their arsenal, especially now when competition for customers is more fierce than ever before. Increasing traffic, targeting the right customers and automating all of your tasks, including email marketing and social media posts, can give you a competitive edge if you choose the right marketing partnership.

In a nutshell, marketing automation uses technology to consolidate, simplify and streamline all of your digital marketing automatically, using tools to automate everything from lead qualification to campaign creation.

The best marketing automation systems are designed to be scalable, growing…


https://ion8.net/the-importance-of-instagram/

Much has changed in the social media world since Instagram arrived on the scene a decade ago — the photo-centric platform went from being something of a cult favourite to being used by more than a billion people worldwide . Instagram offers brands an effective way to differentiate themselves from competitors through unique visual content, as well as an excellent avenue for e-commerce marketing.

At least 90% of Instagram users actively follow a business account on the platform, and users have reported that they’re less prone to experiencing brand fatigue than on other platforms. …


https://ion8.net/future-proof-your-business-with-zoho-backtowork-free-for-the-rest-of-2020/

With no end to the current coronavirus pandemic in sight, it’s more important than ever for companies to ensure the safety and well-being of employees as workplaces start to reopen and staff return to the office. Whether that means all employees or a limited workforce, a safe and successful return to normal operations is the priority for companies to sustain business in these uncertain times.

True to their commitment to creating beautiful solution-based software, Zoho has launched BackToWork , an all-in-one, ready to use app that empowers organizations to return to the workplace safely and securely.

Zoho has invested…


https://ion8.net/can-i-use-tiktok-and-snapchat-to-promote-my-business/

With social media being a primary driving force in advertising and brand awareness, and being popular with the young adults and kids in your household, you are probably wondering about how to use these platforms for your business. It really depends on your brand, the size of your business and your target market.

Both platforms are really only good if you are selling consumer goods or services to young adults in the 19–24 age range and/or children. If you are marketing to kids, be aware of regulations in the US and Canada which govern the kind of content you…


https://ion8.net/how-often-should-you-blog/

Original content is one of the best ways your company can stand out online. Blogs offer your business a unique way to address and solve the problems experienced by potential customers, and answer any pressing questions they may have. Blogs are an effective way to establish a brand’s personality and create long lasting connections with potential customers. Thousands of blogs are posted each and every day , many of them by businesses looking to stand apart from their competitors and convert readers into customers.

Not only are they valuable for building a brand and customer base, but they also…

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